I signed up for a Twitter account a year ago. For the life of me couldn't figure out how it could be anything more than a time sucker, especially for someone like me who is REALLY nosy and likes to know what others are up to. So, my Twitter account lay dormant.
However, recently, Twitter keeps popping into my life. Two weeks ago, I read Is Twitter for the Birds in the High Rankings Adviser and that got me thinking. Then I was catching up one of my favorite bloggers Mrs. Fussypants and she Twitters. The proverbial straw came this morning while talking with a colleague who works for the WC3. She relayed a conversation she had at lunch the other day about using Twitter to generate blog traffic.
So, I'm going to give Twitter a try. Do you tweet? If so, follow me twitter.com/fearless
Tweet, tweet!
Thursday, August 28, 2008
Monday, August 4, 2008
I'm still here
Hello World!
Yeah, it has been a while. Sorry about that. The spring was CRAZY busy. The 10th annual Granite State Human Resources Conference was held May
6th in Manchester New Hapmshire. It was a successful event, but 500+ attendeees makes for a lot of work. Work I enjoy immensely, and that can be handled when I'm healthy, but 2 weeks before the event I was diagnosed with an infection of the lower intestine. OUCH!! I had to stop (something I'm not particularly good at BTW), and then my well choreographed schedule was blown to bits.
I had a back up plan (a must when you work solo), but fortunately, I didn't need it. There were things I would do differently for the event, but it went well all in all.
May was spent recovering and wrapping up the details. June was the end of the school year and all the details that go with that. July started what should have been two back to back trips, but due to a death in the family two became three.
So, here we are in August. Unbelievable. Planning for the 2009 Granite State Conference is under way, and it is time to start thinking about back to school and getting into fall routines again.
Come September I hope to be here more often. I am working during the month of August, but the load is less than other times of the year, so I'll also be spending some time with my family and helping out some friends.
Until then!
Leee
Yeah, it has been a while. Sorry about that. The spring was CRAZY busy. The 10th annual Granite State Human Resources Conference was held May
6th in Manchester New Hapmshire. It was a successful event, but 500+ attendeees makes for a lot of work. Work I enjoy immensely, and that can be handled when I'm healthy, but 2 weeks before the event I was diagnosed with an infection of the lower intestine. OUCH!! I had to stop (something I'm not particularly good at BTW), and then my well choreographed schedule was blown to bits.
I had a back up plan (a must when you work solo), but fortunately, I didn't need it. There were things I would do differently for the event, but it went well all in all.
May was spent recovering and wrapping up the details. June was the end of the school year and all the details that go with that. July started what should have been two back to back trips, but due to a death in the family two became three.
So, here we are in August. Unbelievable. Planning for the 2009 Granite State Conference is under way, and it is time to start thinking about back to school and getting into fall routines again.
Come September I hope to be here more often. I am working during the month of August, but the load is less than other times of the year, so I'll also be spending some time with my family and helping out some friends.
Until then!
Leee
Thursday, March 27, 2008
Bag Ladies REJOICE - Bag Borrow Or Steal
Who says Internet advertising doesn't work?
I was out snooping through The Pioneer Woman's new digs when an ad on the left column caught my eye. So being the obedient consumer I am, I clicked and was briskly whisked off to Bag Borrow or Steal. THE website for fashionistas and IMHO a very unique concept.
Bag, Borrow or Steal is like a candy shop for the bag lady in all of us. They stock the latest in designer bags and some vintage ones too. You select the bag you like, enter a credit card and wait for the nice delivery man to bring you your prize. You can keep it for as long as you want with borrowing fees assessed by the a week or month. When you tire of the bag you drop in in a box and send it back. If you decide you truly can't part with a particular bag you can even "steal it" (a.k.a. buying it out right).
Those who know me know that hip, chic and trendy are probably the LAST words anyone would use to describe me. So, I won't be adding my name to the waiting list for the latest Jimmy Choo bag, but BBOS gets my nod for a truly unique concept.
Have you tried it? I'd love to know what you thought.
I was out snooping through The Pioneer Woman's new digs when an ad on the left column caught my eye. So being the obedient consumer I am, I clicked and was briskly whisked off to Bag Borrow or Steal. THE website for fashionistas and IMHO a very unique concept.
Bag, Borrow or Steal is like a candy shop for the bag lady in all of us. They stock the latest in designer bags and some vintage ones too. You select the bag you like, enter a credit card and wait for the nice delivery man to bring you your prize. You can keep it for as long as you want with borrowing fees assessed by the a week or month. When you tire of the bag you drop in in a box and send it back. If you decide you truly can't part with a particular bag you can even "steal it" (a.k.a. buying it out right).
Those who know me know that hip, chic and trendy are probably the LAST words anyone would use to describe me. So, I won't be adding my name to the waiting list for the latest Jimmy Choo bag, but BBOS gets my nod for a truly unique concept.
Have you tried it? I'd love to know what you thought.
Don't miss this blog!
My friend and colleague Karon Thackston has a way with words.
This is a) an understatement and b) a good thing since she learns her living writing copy for her company Marketing Words, Inc.
I first met Karon through Jill Whalen, Karon was a regular presenter at the High Ranking search Marketing Seminars and she writes regularly for the Jill's e-newsletter the High Rankings Adviser (including an article on consistency in your pay-per-click campaigns in the latest issue).
However Karon is a successful author in her own right. She's written 3 popluar ebooks
Karon's approach to teaching copy writing is process oriented but informative and effective and most importantly, doable. I had many a seminar attendee tell me Karon had demystified the copy writing process for them. I liked Karon's work so much, I hired her to create the copy for my event planning web site. Oh and did I mention Karon is a dream to work with? Always organized, usually ahead of deadlines, NEVER late.
Karon has just launched a blog, at marketingwords.com/blog here she dispenses invaluable nuggets of copy writing wisdom and shares her thoughts on the process as a whole, so pop on over and say hi and partake in the conversation.
This is a) an understatement and b) a good thing since she learns her living writing copy for her company Marketing Words, Inc.
I first met Karon through Jill Whalen, Karon was a regular presenter at the High Ranking search Marketing Seminars and she writes regularly for the Jill's e-newsletter the High Rankings Adviser (including an article on consistency in your pay-per-click campaigns in the latest issue).
However Karon is a successful author in her own right. She's written 3 popluar ebooks
- The Step-by-Step Copywriting Course
- How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)
- How To Write Success PPC Ads
Karon's approach to teaching copy writing is process oriented but informative and effective and most importantly, doable. I had many a seminar attendee tell me Karon had demystified the copy writing process for them. I liked Karon's work so much, I hired her to create the copy for my event planning web site. Oh and did I mention Karon is a dream to work with? Always organized, usually ahead of deadlines, NEVER late.
Karon has just launched a blog, at marketingwords.com/blog here she dispenses invaluable nuggets of copy writing wisdom and shares her thoughts on the process as a whole, so pop on over and say hi and partake in the conversation.
It is NEVER too late to pursue your dreams
I read a story in today's Concord Monitor about John Archer.
John is 99 and hopes to see a collection of poems he wrote at the ripe old age of 92 published this year by Revolution Booksellers in Exeter, New Hampshire. The book is titled Walking Backwards Towards Old Age and is due to be released this fall.
According to the article, he self published the book and it sold at local bookstores, but other than contacting a handful of national publishers, never did much to promote it.
Phil Englehardt, president of Revolution found it and thought it fit perfectly with their mission "to provide marketing and support to authors through a business model based on the independent music industry".
How cool is that to be looking at the end of your life and to know that a piece of you will live on after your passing?
So, how do you want future generations to remember you?
John is 99 and hopes to see a collection of poems he wrote at the ripe old age of 92 published this year by Revolution Booksellers in Exeter, New Hampshire. The book is titled Walking Backwards Towards Old Age and is due to be released this fall.
According to the article, he self published the book and it sold at local bookstores, but other than contacting a handful of national publishers, never did much to promote it.
Phil Englehardt, president of Revolution found it and thought it fit perfectly with their mission "to provide marketing and support to authors through a business model based on the independent music industry".
How cool is that to be looking at the end of your life and to know that a piece of you will live on after your passing?
So, how do you want future generations to remember you?
Thursday, February 28, 2008
Don't Miss the Small Business Marketing Unleashed Conference
Unless you are selling the Collected Works of the Luddites, marketing has gone online baby!
"Yeah, that's great" you say, "but I'm a small business and I don't have the budget to hire an expert, or the knowledge to do it myself." Don't despair my friend, I have the perfect conference for you.
My friend Jennifer Laycock and Search Engine Guide along with Small Business Brief have teamed to create the Small Business Marketing Unleashed Conference, in Houston, April 21 & 22. Aside from Jen, I worked with 3 of the other speaker's on the High Rankings Search Marketing Seminar.
Matt Bailey of Site Logic Marketing is a phenomenal speaker. He knows his material and is passionate about usability (making your site user-friendly) and conversion (insuring that visitors become buyers). He speaks in plain English with some humor thrown in for good measure.
Christine Churchill, of Key Relevance knows paid search inside out, backwards, forwards, on the diagonal, you name it, she knows it. She is fanatical about being up to date and thorough in her presentations. When I worked with her, that meant that she was tweaking her information literally until she walked up to the podium. Christine has been around the block a few times with paid search and she has the battle scars to prove it, but she wants you to learn from her mistakes.
Debra O'Neil Mastaler of Alliance Link is the Link Goddess. She lives, eats and breathes linking (washed down with a Diet Coke). Most people don't realize the importance of links to a website's rankings in the search engines. They also don't really know how to go about acquiring meaningful links (HINT: not all links are good links).
Jennifer Laycock is doing a session on Viral Marketing and she knows of what she speaks. She can speak from experience about the good (see this) and the not so good aspects of viral marketing. I bet she'll talk about how she used viral marketing to market this conference. You know like this.
I don't know the other speakers personally, but they are all well known names in the field of search marketing.
Yeah, yeah, yeah you say. The speakers are great, but I've been to conferences before and while I leave with ideas, when I get back to the office, I feel paralyzed about what to do next. Not this time. The total attendance is limited to 200 people, and the individual workshops are limited to 50 attendees. With these numbers you will truly get a chance to have your most burning questions answered (register early and sign up for one of the site clinics, you won't regret it). This time, you'll leave with a plan and the steps to complete it (including worksheets on a flash drive). As an event organizer, my biggest problem with the speakers listed above, was prying them away from conversations with attendees when it was time for them to present. They know what they are talking about and are passionate about sharing their knowledge.
The cost for 2 days is ridiculously reasonable at $950, but if you register before March 15th it is only $850. That's more than what it would cost get just one of these speaker's to consult with you for a day. Oh it is includes your meals too! This is where I shake my head in wonder because I know what it takes to put on one of these conferences and that's a great price.
I am not receiving anything for this post (Jen didn't even ask me to blog about it). I am being sincere when I say this will be an amazing event. If you are a small business and you need help with your marketing, you should not miss this event. What are you waiting for? Go to unleashedconference.com and register today!
"Yeah, that's great" you say, "but I'm a small business and I don't have the budget to hire an expert, or the knowledge to do it myself." Don't despair my friend, I have the perfect conference for you.
My friend Jennifer Laycock and Search Engine Guide along with Small Business Brief have teamed to create the Small Business Marketing Unleashed Conference, in Houston, April 21 & 22. Aside from Jen, I worked with 3 of the other speaker's on the High Rankings Search Marketing Seminar.
Matt Bailey of Site Logic Marketing is a phenomenal speaker. He knows his material and is passionate about usability (making your site user-friendly) and conversion (insuring that visitors become buyers). He speaks in plain English with some humor thrown in for good measure.
Christine Churchill, of Key Relevance knows paid search inside out, backwards, forwards, on the diagonal, you name it, she knows it. She is fanatical about being up to date and thorough in her presentations. When I worked with her, that meant that she was tweaking her information literally until she walked up to the podium. Christine has been around the block a few times with paid search and she has the battle scars to prove it, but she wants you to learn from her mistakes.
Debra O'Neil Mastaler of Alliance Link is the Link Goddess. She lives, eats and breathes linking (washed down with a Diet Coke). Most people don't realize the importance of links to a website's rankings in the search engines. They also don't really know how to go about acquiring meaningful links (HINT: not all links are good links).
Jennifer Laycock is doing a session on Viral Marketing and she knows of what she speaks. She can speak from experience about the good (see this) and the not so good aspects of viral marketing. I bet she'll talk about how she used viral marketing to market this conference. You know like this.
I don't know the other speakers personally, but they are all well known names in the field of search marketing.
Yeah, yeah, yeah you say. The speakers are great, but I've been to conferences before and while I leave with ideas, when I get back to the office, I feel paralyzed about what to do next. Not this time. The total attendance is limited to 200 people, and the individual workshops are limited to 50 attendees. With these numbers you will truly get a chance to have your most burning questions answered (register early and sign up for one of the site clinics, you won't regret it). This time, you'll leave with a plan and the steps to complete it (including worksheets on a flash drive). As an event organizer, my biggest problem with the speakers listed above, was prying them away from conversations with attendees when it was time for them to present. They know what they are talking about and are passionate about sharing their knowledge.
The cost for 2 days is ridiculously reasonable at $950, but if you register before March 15th it is only $850. That's more than what it would cost get just one of these speaker's to consult with you for a day. Oh it is includes your meals too! This is where I shake my head in wonder because I know what it takes to put on one of these conferences and that's a great price.
I am not receiving anything for this post (Jen didn't even ask me to blog about it). I am being sincere when I say this will be an amazing event. If you are a small business and you need help with your marketing, you should not miss this event. What are you waiting for? Go to unleashedconference.com and register today!
Thursday, February 7, 2008
All together now . . . AHHHHHHHHHHHHH
There is a collective sigh of relief this morning in Central New Hampshire. Our children are finally back in school. Tuesday saw a 2 hour delay turn into a complete closure. Our district also canceled school on Wednesday for reasons, beyond the comprehension of most parents. Today after a 2 hour delay they are back at their desks, and so am I!!!
Subscribe to:
Posts (Atom)
